As Senior Graphic Designer at The Crème Shop, I played a leading role in the company's first comprehensive rebrand since its founding, helping reimagine the brand for a new generation of consumers.

Partnering with cross-departmental teams across marketing, product development, merchandising, and leadership, I led the art direction and design of a visual identity system. Spanning logo refinement, typography, iconography, packaging, retail displays, social media, and 360° marketing collateral.

This project demonstrates my capability to lead large-scale brand initiatives, build scalable design systems, and translate creative strategy into consistent, commercially successful experiences across print, packaging, retail, and digital channels.